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LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various …
Starting at $79.99 per month
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What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
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Popular Features
- Advanced search (174)8.484%
- Identification of new leads (172)8.383%
- List quality (168)8.383%
- Company information (172)8.080%
Pricing
Professional
$79.99
Cloud
per month
Team
$134.99
Cloud
per license
Enterprise
Contact sales team
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://business.linkedin.com/sales…
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- Free Trial
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- Premium Consulting/Integration Services
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What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
Reviewers rate Advanced search and Smart lists and recommendations highest, with a score of 8.4.
The most common users of LinkedIn Sales Navigator are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
LinkedIn Sales Navigator is a powerful tool that has been widely adopted by sales and business development teams across various industries. Users have found the product to be invaluable for prospecting, lead generation, and understanding target markets. With Sales Navigator, sales professionals can hunt relevant profiles, find the right connections, and prospect new high-value target personas. This allows them to identify key decision-makers within organizations and make meaningful touchpoints with potential prospects through social interaction.
The product's advanced search filters and database capabilities enable users to run targeted searches based on specific criteria, helping them find the right prospects faster than using regular LinkedIn. Sales teams also use Sales Navigator to gain crucial insights into potential customers, understand strategic accounts, and support customers in existing accounts. Additionally, the tool provides timely updates and alerts regarding client activities, empowering sales teams to stay informed and take proactive actions in identifying and winning new business.
Moreover, LinkedIn Sales Navigator has proven effective in partner and sales prospecting processes. It helps users establish partnership arrangements, understand decision-makers, and gain insights into target industries. The advanced analytics provided by Sales Navigator allow users to leverage LinkedIn postings for better prospecting. By using the tool's features such as InMail messaging and lead lists functionality, users can connect with prospects directly, generate leads, and expand their touches for sales.
Sales Navigator is not only beneficial for sales teams but also for the marketing department. It provides a convenient way to quickly find the right contacts, gather information about companies and contacts, and confirm the accuracy of information. This enables marketers to create targeted campaigns, engage with potential customers, position themselves as thought leaders in their industry, and map out global accounts and business units.
Overall, LinkedIn Sales Navigator has been highly regarded by users for its ability to solve critical challenges in lead generation, prospecting smarter, gaining valuable insights into prospects' job history and responsibilities, improving outreach efforts through InMails, facilitating networking opportunities with like-minded professionals, and streamlining the entire sales process. It has become an essential tool for businesses looking to connect with the right people, generate quality leads, and drive sales success.
Users have made several recommendations regarding LinkedIn Sales Navigator. The three most common recommendations are:
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Utilize LinkedIn Sales Navigator for prospecting and lead generation. Users highly recommend using LinkedIn Sales Navigator for finding valid leads and reaching out to prospects. They emphasize its effectiveness in lead prospecting and sales enablement, making it a must-have tool for all levels of an organization. Some users even consider it the best way to do prospecting, especially for targeted ABM campaigns.
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Combine LinkedIn Sales Navigator with other tools and resources. Many users suggest using LinkedIn Sales Navigator in conjunction with other email prospecting tools and data scraping tools for a more comprehensive experience. They also recommend considering other products that integrate with LinkedIn Sales Navigator and doing thorough research before making a purchase. Additionally, users advise utilizing the free account on LinkedIn to its fullest before upgrading to LinkedIn Sales Navigator.
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Learn how to use LinkedIn Sales Navigator effectively. Users emphasize the importance of learning how to effectively navigate and utilize the features of LinkedIn Sales Navigator for success. They suggest watching online videos, conducting research, and seeking training or coaching from LinkedIn to maximize the potential of this platform. Some users also recommend checking out additional resources provided by LinkedIn such as the Social Selling Index.
Overall, users find LinkedIn Sales Navigator to be a valuable tool for lead prospecting, networking, and social selling. They recommend leveraging its capabilities alongside other tools, investing time in learning its functionalities, and exploring additional resources offered by LinkedIn for optimal results.
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Reviews
(1-25 of 34)Companies can't remove reviews or game the system. Here's why
April 28, 2022
Expensive, But Awesome!
Score 9 out of 10
Vetted Review
Verified User
I've been using LinkedIn Sales Navigator for the past 5 years now. It's a powerful database tool for customer relationship management, as well as hunting new prospective clients. In easier words, it puts order to chaotic TAM. The scope of use-cases ranges from researching to hunting, farming, sharing, searching as well as capturing important notes.
- Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
- Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
- Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
- Industry Filter: This is one of the things which definitely can and should be improved. Many companies exist on LinkedIn with an incorrect industry mapping. Moreover, I'd love a feature where industry grouping is possible. Online Retail is a primary Industry. And Fashion, Apparel, Utilities, Consumer Goods are sub0industries.
- Sales Intelligence: ZoomInfo and G2 do this pretty well. Buying signals are provided in various forms and manners for the Sales team, which is something clearly missing in LinkedIn Sales Navigator, or added very recently and still in the nascent stages.
- Employee Range Filter: Many a time, the results showcased using an employee range filter, differ from the results when checked on an individual basis in the company. This means if I put a filter of fewer than 50 employees companies, the results showcase a lot of companies having more than 50 employees as well.
March 29, 2022
LinkedIn Sales Navigator Raises the Bar on Connection!
Score 9 out of 10
Vetted Review
Verified User
It is extremely simple to search for and filter leads. I particularly like the ability to filter companies based on revenue, market, and technologies used (some software apps charge $500 or more for this). I haven't used the email feature yet, but it's convenient to have everything you need for lead generation in one place.
- provides a great data list
- easy to install
- easy to search for leads and filter them
- The database only includes people who have LinkedIn profiles.
March 16, 2022
Best Lead Generation and B2B Networking Platform
Score 10 out of 10
Vetted Review
Verified User
Linkedin Sales Navigator is very helpful for business development and sales generation. LinkedIn Sales Navigator is primarily used for prospecting and prospect analysis such as finding the relevant contact and decision-makers of the organisation. With the help of advanced filters, we can filter out the lead company (account) and lead contact. Used to send emails to the prospect. Sales Navigator helps to identify the company details like location, employees and industries, etc
- Prospecting
- Account buliding and finding decision makers of the organisation
- B2B networking platform
- Lead generation
- Recommend lead contact related to the specific industry we are in
- Advanced search for industry section needs improvement
- It would be great if provided a activity dashboard
February 27, 2022
Sales Navigator helps me create rapport and build my network
To my knowledge I'm the only one in my department who uses [LinkedIn Sales Navigator]. I use it to find out information on clients who I will be meeting (where they went to school, where they've worked etc. to find common interests) and also as another way to network with and meet prospective clients.
- Searching for prospects. The search functionality is pretty simple and it lets you search for people in a variety of different ways (name, company etc).
- Messaging clients. While there is a limit to what you can write, it is plenty of space to get your point across.
- Professionalism. LinkedIn is a well-respected brand, and there is a certain element of perceived professionalism right off the bat (photo, work history, education, and endorsements all appear on profiles).
- Pricing. LinkedIn Sales Navigator is fairly cost-prohibitive for someone like me who wants to do outreach on their own.
- Mass outreach. There may be mass outreach available, but because I can really only budget for 30 credits per month, messaging people individually is my only realistic option.
- Takes time. It takes a fair amount of time and effort to reach out to a limited amount of people each month.
January 10, 2022
Best tool for a Sales Pro
I use this product daily to increase my lead count and find that is absolutely the best tool that I have to increase my list of leads. I currently have over 6500 connections and growing all of which I engage with on a continual basis
- Networking
- Ability to hone in on qualified leads
- able to find decision makers
- allow more leads for a salesman before reaching limit
- increase inmail counts every month
December 01, 2021
Sales Navigator Accelerated our growth
We use Sales Navigator to find new prospects for our business. In today's online world, it can be difficult to zero in on decision-making prospects. Sales Navigator is the best online resource for locating and contacting the individuals (and sometimes organizations) that are our target market.
- Finds qualified prospects.
- Suggests other prospects based on your searches (which is awesome!)
- Offers a comprehensive list of people in any given organization.
- Makes it easy to contact people in the network.
- Gives in-depth information on potential prospects.
- Make the prospect's email available.
- Lower the cost to use.
- Offer a more robust app.
September 27, 2021
I've canceled LinkedIn Sales Navigator contracts at two companies. The ROI isn't there.
Score 1 out of 10
Vetted Review
Verified User
I've implemented and trained two different organizations on using LinkedIn Sales Navigator to identify high-value prospect companies and decision-makers, to uncover insights about the prospects being targeted, and to integrate InMail into outreach sales cadences.
- Verify titles and contact information
- Uncover insights about individual prospects
- Uncover opportunities for networked introduction
- Pricing is outrageously high
- Integration with sales automation/cadence tools is OK but has much room for improvement
July 05, 2021
Must have for Sales!
LinkedIn Sales Navigator is used across our Sales and CS teams (including SDRs and BDRs). It helps the team prospect customers and reach out to the right people in the company who would ultimately either be influencers or the decision makers. It provides them an easy way to target such audience.
- Finding decision makers
- Making easy connections
- Good outreach and response
- Syncing with Salesforce
- Ability to integrate via API
- Is definitely very pricey
June 17, 2021
Great Outreach Tool
The sales department utilizes [LinkedIn] Sales Navigator as an additional tool for outreach. It's becoming tougher to reach people by phone and email what with all the spam calls and emails that go out so this just adds another touch that can help to get our name out there to our prospects.
[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.
I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.
[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.
I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.
- Alternate means for prospect outreach
- Identify key decision makers and buying influencers
- Keep track of the latest goings-on at prospective companies
- More intuitive and easy-to-navigate system
- Lack of gmail integration (there used to be an integration and it was great!)
- Better way of tuning my settings to focus on the things I need specifically.
June 06, 2021
Crucial tool for sales efficiency
LinkedIn Sales Navigator is used primarily for the sales and sales support departments within our company. We use it to research people and organizations, keep track of what's happening with our contacts in the news, and to identify decision makers and potential champions for our products and services. It's an incredibly useful tool.
- Segment people by seniority and decision making ability.
- Keeps you up to date on relevant news and information about your contacts.
- Segment organizations by size and industry.
- I hate that the messaging functionality is entirely separate from your regular LinkedIn inbox.
- Cannabis is not listed as an industry or category despite the sector's rapid growth.
- Changes to the platform can be frustrating to adapt to.
I think anyone who uses LinkedIn to look at employees or hierarchy at a company needs a LinkedIn Sales Navigator license. Our SDR and sales team use it here and I can't imagine going from using it and then not being able to. For SDR teams I think it's self exclamatory why one would need it. For sales, it depends. At this current company I'm at, sometimes I'm told I need to wait on "my manager" or this or that person's boss. Sometimes those people don't tell me who those people are. By being able to find that person through LinkedIn searching and other cool features helped me prospect better and go through a sale more effectively.
- I love being able to look for a specific role when searching LinkedIn- it helps me know who is who's manager. It also helps when scheduling next level calls. Asking my prospect to invite John Smith is a lot better than asking them to invite their manager.
- I really like the feature that allows you to see when someone has moved companies. This is super helpful in my current role where there is a lot of churn in this industry and happy clients move to another company and pitch our services. It's also helpful being told when one of my prospects happens to leave a company which could impact if the sale will happen or not.
- I really love the ability to create a microsite and share [with] a prospect. They can view materials and I will know which material they have viewed and which they didn't. This is really helpful when needing to know if a sale will happen or not.
- It's a lot to set up initially. I've used LI Navigator at a few jobs and the first two I didn't set up properly in the beginning. I tried doing too much too fast and I ended up just stopping. Moving forward I'd recommend starting slowly and just with a few prospects. Once the value is there you'll be more motivated to add more.
In our organization, we are using the LinkedIn Sales Navigator in the Lead Generation team alone. The focus is to get the contacts of Enterprise accounts and the respective stakeholders, who can make the purchase decisions, thus helping reach out and making effective reach out and bringing in actual leads.
- No restrictions on profiles view.
- Number of invites can be sent are higher.
- Direct contact and connect with the decision making members.
- A costly purchase that only huge enterprise can see benefits for that cost and will be hitting the small and medium companies big time
- Complex and intricate UI, at times, feels cluttered
- Integration with other software not that much feasible, except for a few limitations with Salesforce
May 28, 2021
Navigates well but doesn't play well with others
LinkedIn Sales Navigator is used across marketing, sales, and customer success. Marketing and sales uses it to build lead lists while the success team uses it to explore our customer orgs to find other potential stakeholders, alternate contacts, etc.
It is a stronger use case for sales and marketing as potential leads have a LinkedIn account 95% of the time which states their company and role. It is so much quicker to search and sort potential leads using LinkedIn.
It is a stronger use case for sales and marketing as potential leads have a LinkedIn account 95% of the time which states their company and role. It is so much quicker to search and sort potential leads using LinkedIn.
- Lead generation
- Search and filtering
- Identifying decision makers
- Exports
- Role change notifications
- Integration into other tools
May 28, 2021
Linkedin Sales Nav
We use LinkedIn Sales Navigator to generate leads and do in-depth searches for preferred clients. It is really helpful to reach the direct decision-maker. Apart from that, this is being used primarily for sales and prospecting where all our outreach effort are being concentrated on. It helps to build a lead generation machine at a great and affordable price.
- Easy to use
- Cost effective
- Wide database
- Limited to one account
- Has a connection limit
- Can have a better UI
May 28, 2021
B2B Sales? Outside Sales Calls & Travel? I highly recommend you use LinkedIn Sales Navigator!
The only department that currently utilizes LinkedIn Sales Navigator within my company is my Marketing department. The product that we sell requires a certified technician to maintain and repair it, so there are public contact lists available, but the decision maker isn't always the person certified to do the work, it may be another role or title like purchasing manager, owner, etc. so LinkedIn Sales Navigator has been a huge help to find the right contact quickly.
- The advanced lead search feature allows us to highly target who we want to find and where, very helpful for doing sales calls in a geographic area
- InMail messages are a great way to turn a cold lead a little warmer before reaching out over the phone
- Being able to keep organized lists of leads and specific accounts has helped tremendously
- The cost was initially hard to justify but after my trial we were able to see the benefits, so I would suggest maybe a paid trial
May 28, 2021
Great for Sales Prospecting and Prospect Mapping
We use Sales Navigator in all of our partner and sales prospecting processes. Whether it's understanding decision makers with our prospects, reaching out to establish partnership arrangements, or simply understanding the networks associated with our target industries, it has many uses for us.
- Lead Generation
- Prospecting
- Organization
- Lead Management
- Actionable Follow Ups to Searches
- Suggested Network Contacts
LinkedIn Sales Navigator is being used almost exclusively by our sales team as a way of cultivating relationships with key decision-makers. LinkedIn Sales Navigator helps our entire sales organization to identify and engage with the right people to start conversations, share relevant resources, and build relationships with the right stakeholders. It helps solve our prospecting and engagement needs.
- Find the right key stakeholders.
- Engage with non-connections.
- Research key decision makers.
- Better business pricing.
- Better integration with Salesforce.
- Create a stronger integration with SalesLoft or similar tools.
At Lingotek, our Account Executives and Sales Development Reps use LI Sales Navigator every day. We have found that it is the most reliable source for finding the right people at the right organizations at the right time. We can use the lead builder to find key contacts at target companies and then we can monitor content from those people or companies to know when the right time to engage would be without bothering them incessantly.
- We can easily identify accounts/companies that are ideal for our ABM approach.
- We can easily identify the most valuable contacts within a target account.
- We can use InMail to provide an initial point of value to our target contacts and create a warm connection for other types of outreach.
- We have to rely on other tools to accurately gather contact information for contacts such as direct phone or email.
- I like the shift to integrating more tools with LinkedIn, but I hope that it doesn't come at the expense of the users. I hope that prices don't continue to increase unless additional value/integrations are wanted. Don't force me to pay more if I'm not using any of the "added value".
- The segmentation of all of the different premium account types is somewhat frustrating. It would be valuable to be able to have access to multiple premium features in one account rather than having to pay for each premium feature in a separate account.
Our team of business development directors uses LinkedIn Sales Navigator primarily to identify right fit prospects within target organizations to implement into our clients' sales communication programs. Secondarily, we use the platform to research prospects to identify talking points to use in these programs.
- LinkedIn Sales Navigator has an unparalleled database of decision-makers at enterprise companies.
- LinkedIn Sales Navigator's search features allow our sales team to quickly find the right prospects at the right companies.
- LinkedIn Sales Navigator is a great tool to uncover insights about target companies and prospects.
- For enterprise target prospects, we do not receive high response rates when using LinkedIn Sales Navigator to communicate through InMail.
- I would like to see better alert functionality whereby we could be notified when key stakeholders come/go from target companies.
- LinkedIn Sales Navigator could improve its export functionality to make it easier to work with our CRM.
April 10, 2021
Sales Navigator Review
LinkedIn Sales Navigator ties into our cadencing software. Our sales reps have a cadenced outreach plan to current clients and prospects, which includes the LinkedIn Sales Navigator plug-in. Through our CRM, LinkedIn profiles are automatically linked to these clients and prospects. Reps gain more knowledge about clients and prospects through LinkedIn profiles and also send them InMail.
- Better understanding of customer.
- Ability to reach them in a medium that they are more likely to see.
- Understanding of who might be a good person to ask for referrals.
- Taking over what we use ZoomInfo for.
- Recommending best messages to send via InMail.
- Everything else is great!
April 08, 2021
A necessity for a growing company
We are utilizing LinkedIn Sales Navigator within the Sales organization as part of our GTM tech stack. In this day and age, it is so important to have the ability to reach out to and research individuals through various mediums, and LinkedIn Sales Navigator helps us accomplish that. Our sales team does a decent amount of prospecting within the platform to identify core personas to engage with as a complement to our other outreach tools.
- Research decision makers within an organization
- Prospect key personas and directly message
- Remove some of the barriers to entry to direct communication
- The CRM sync is only valuable if the individual provides their contact information on their profile
- Messaging being separate between the personal side of LinkedIn and Sales Navigator is not ideal
May 31, 2019
LI Sales Navigator: Yay with a little Nay
Linkedin Sales Navigator is highly used for lead generation. We are a sales driven company so it is useful to have access to hiring managers and decision makers. It provides organizational breakdowns.
- It is very user friendly and easy to navigate through.
- Data is typically current and accurate.
- Having access to more contact information would be helpful.
- Being able to export information and organize accordingly.
December 21, 2018
The Ultimate Lead Generation Tool
We are using LinkedIn Navigator at our company to help facilitate new B2B relationships and leads. Currently, our business development division and franchise financing division, along with a handful of senior managers, use the platform on a daily basis. Since we started using LinkedIn Navigator, we have been able to connect with senior-level managers and decision-makers at a large number of companies we want to work with. It has helped us find and connect with these individuals faster, which eliminates time wasting.
- LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
- LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
- We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.
- The only thing that I would recommend is to have a more robust and in-depth training session. Many of our employees who use LinkedIn Sales Navigator are social media savvy, but they still need assistance and ask lots of questions.
- An increase in the number of InMails each month would be a great addition. LinkedIn Sales Navigator allows us to connect with far more leads and contacts than with the free version of LinkedIn, and we sometimes have to wait to send InMails which lengthens the sales cycle.
- PointDrive Presentations are an excellent means of promoting our brand, but they can be difficult to 'build' and create. Features such as royalty-free images and recommended copywriting would be a real help.
August 07, 2018
Sales Nav, great for mid-market and enterprise prospecting
Sales Nav is used to target ideal candidates for our outbound sales efforts. It is being used across the sales org. It helps to address finding the ideal candidate based on industry, size, location etc.
- Target ideal candidates by title, make sure they are still currently at the company.
- Generate lists of potential leads by filtering companies by industry and size.
- Make sure my outreach is directed at the best contact within that company, have access to other c-level decision makers
- Sometimes the lists dont filter as well as I'd like, but still overall very pleased.
- If a company doesn't utilize the LinkedIn network then the tool is far less helpful
- Doesn't seem to work for SMB as well as it does for mid-market and enterprise prospecting.
June 22, 2018
Powerful Prospecting and Outreach Tool
Our Sales Development Reps use LinkedIn Sales Navigator for accurate, highly-tailored prospecting at our target accounts, allowing for identification of and outreach to technical and economic buyers and decision makers. Our field Account Managers also use Sales Navigator for identifying key relationships and contacts within their accounts. The platform allows all of our users to track role and company changes of our products' champions, as well as our competitors' champions. They can also quickly see engagement activity from the leads they are tracking, which they leverage for beginning conversations.
- The Lead Builder search functionality is incredibly robust, and getting better all the time.
- Surfacing of activity by leads you're tracking is very helpful for beginning and continuing tailored outreach to prospects.
- The Team Extend functionality expands our reps' reach to acquaintances of our company's global network, invaluable for contact with prospects of higher authority.
- One big thing we're missing is the ability to port saved accounts, leads etc from one profile to another. Like any sales organization, we face some amount of attrition, and it's a waste of effort not to be able to pass on one rep's time investment to the next user that will be covering the same accounts, etc.
- The ability to reach out to more users, whether by InMail or other means, would have a great impact. There is an obvious need to balance the privacy of platform users with the requirements of Sales Users, but this could be quite easily mitigated with additional privacy settings for LinkedIn users - e.g. "Allow contact by sales users" checkbox, "Share my contact info with verified companies" etc.